Rahs are a tribe which "unites everyone from P Diddy to
the young royals.
Jack Wills, Ugg, Timberland, Ralph Lauren and Abercrombie
& Fitch are brands Rahs usually wear. Big hair is important for boys and
girls. In summer they wear big sunglasses mostly from RayBan, Guess or Dior.
(sample quote from social media: ”They think they’ll find Rahnia at the back of
the Jack Wills changing rooms")
Rahs eat only sometimes fast food but very often healthier
food.
Rahs like media like Facebook, Youtube, cinema and radio.
And they prefer magazines than newspaper.
Our audience member listens to music like The Kooks,
Coldplay and other chart hits.
They like playing tennis, rugby or polo. They also enjoy
sailing.
We want our audience member not to be the richest and best
but just a Rah. Their parents have a bit more than average income so they can
buy all these clothes and stuff. Our audience member is very happy with the
life she has.
I believe our film would also appeal mainly to girls who can relate to having guy problems and are possibly a bit clumsy or quirky.
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