Final Product

Thursday, 5 January 2012

No. 14 - Definition Of Our Perfect Audience Member


The website www.uktribes.com identified our audience member as "Rahs".

Rahs are a tribe which "unites everyone from P Diddy to the young royals.
 Jack Wills, Ugg, Timberland, Ralph Lauren and Abercrombie & Fitch are brands Rahs usually wear. Big hair is important for boys and girls. In summer they wear big sunglasses mostly from RayBan, Guess or Dior. (sample quote from social media: ”They think they’ll find Rahnia at the back of the Jack Wills changing rooms")
 Rahs eat only sometimes fast food but very often healthier food. 
 Rahs like media like Facebook, Youtube, cinema and radio. And they prefer magazines than newspaper.
 Our audience member listens to music like The Kooks, Coldplay and other chart hits.
 They like playing tennis, rugby or polo. They also enjoy sailing.
 We want our audience member not to be the richest and best but just a Rah. Their parents have a bit more than average income so they can buy all these clothes and stuff. Our audience member is very happy with the life she has. 

I believe our film would also appeal mainly to girls who can relate to having guy problems and are possibly a bit clumsy or quirky.

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